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NorCal's LARGEST Kid's & Maternity Consignment Sales Event Oct. 15-18!

Sonoma County Fairgrounds, 40,500 sq/ft Grace Pavilion - Santa Rosa


Welcome to Just Between Friends (JBF) in Santa Rosa! JBF is NorCal’s LARGEST children's & maternity consignment sales event!  Shop and save 50-90% off retail!  Sign up to Consign (sell) your items and earn 60-65% in CA$H! Check out our Fall Sale Calendar

Registration for the Fall Kids & Maternity Consignment Sales Event is OPEN!




JBF is organized by the community for the community. You're invited to:

  • Consign Your Items
  • Shop the Huge Bargains
  • Join the Team To Help Onsite (Team Members shop first, getting first dibs on the best buys)

Are you a first time parent, grandparent or adoptive parent, foster parent, teacher, childcare provider or military family? If so, you can shop our presale Thursday, Oct. 15th. Advance registration is required. Click here for more info or to sign up.

Of course, our Team Members shop FIRST. Interested in joining the team to help onsite? We REALLY NEED YOUR HELP!

North Bay JBF is proud to partner with Active 20-30, a 501c3 organization helping disadvantaged children from Petaluma to Healdsburg, Sebastopol to Vallejo, Santa Rosa, Rohnert Park, Napa and everywhere in between. Thank you for your admission donations.  


Registration is now open (Team Member Shift Scheduler will open Wed, Aug. 5 thru Fri, Oct. 9).

Click here for easy-to-follow visual instructions.

STEP 1: Click "Log In" here or in the upper right corner

STEP 2: Enter your Email Address and Password. Can't remember? Click the "Forgot Password" link.

STEP 3:  At the "My JBF Profile" page, SIGN UP for the "North Bay Fall 2015" by clicking on the PINK SIGN UP button on the right. Then choose how you'd like to participate (Consignor, Team Member, First Time Parent, etc.).

STEP 4: Once signed up, the “North Bay FALL 2015” event will appear on the left under “My Events.”

To Edit/Modify how you’d like to participate, click the GREEN Modify button under “My Events” to update how you're participating.

Click here for some easy-to-follow visual instructions.


Does your business cater to local families? Read on for advertising and exhibiting opportunities.


Sonoma County Fairgrounds, Grace Pavilion, 1350 Bennett Valley Rd, Santa Rosa. Conveniently located just off highways 101 and 12. FREE PARKING!

From the North or South

  • Exit 101 onto Highway 12 Eastbound towards Sonoma
  • Exit Highway 12 at the Downtown exit
  • Grace Pavilion is 500 feet on the right.

Westbound via Highway 12:

  • Take Downtown Santa Rosa exit
  • At second stoplight, turn left onto E St,
  • Turn left at stoplight onto Bennet Valley Rd, Grace Pavilion is 500 feet on the right.

Consignors: for easy consignor drop off and pick up, drive through the gate between Grace Pavilion and the race track. Drop off is at the back of Grace Pavilion.

Shoppers: Please enter through the main front doors, facing Bennett Valley Rd.

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A Peek Inside The North Bay Sale: