Just Between Friends Santa Rosa

NorCal's LARGEST Kid's & Maternity Consignment Sales Event April 30-May 3!

Thank you for your patience while we update the website!

Consignors, tag all the way 'til drop off (click for times)!

40,500 sq/ft of shopping/selling awesomeness!! See it to believe it!
Get in Free  
I  Shop a Presale (if you qualify) or Attend Prime Shopping
Voted Best Shopping   I   Full Sale Schedule 

Your source for the biggest deals on everything for your growing family:

  • 100,000+ new & gently-used clothes, toys, strollers, gear,  furniture, home safety & more!
  • HUGE SAVINGS - 50-90% off retail!
  • Consignors earn 60-65% of sales in cash!

Sales events are held every Spring and Fall, and our upcoming Fall/Winter shopping event is Oct. 16-19.

Do you qualify to shop a presale? First time parents & grandparents, foster & adoptive parents, teachers, childcare providers and military families are invited to shop our presales. See our Shop tab for more information or click here to sign up.

North Bay JBF is proud to partner with Active 20-30, a 501c3 organization helping disadvantaged children from Petaluma to Healdsburg, Sebastopol to Vallejo, Santa Rosa, Rohnert Park, Napa and everywhere in between. Thank you for your admission donations.


There's still plenty of time consign and tag your items. In fact, you can tag all the way up until consignor drop off Oct. 14th/15th.

Click to download Drop Off Dates & Times. Drop off is through the rear doors of Sonoma County Fairgrounds, Grace Pavilion (floorplan).

Tuesday, Oct. 14th

  • 2:00 - 3:00pm - 300+ Item drop off (by appointment only, click to set your time)
  • 3:00 - 6:00pm - Last Name A-M Drop Off. Drop off is by last name. Please stay within your scheduled time to prevent being turned away at drop off.
  • 6:00 - 8:30pm - Working Parent Drop Off Open to all with less than 300 items
  • 8:30 - 8:45pm - 300+ Item Drop Off (by appointment only, click to set your time)

Wednesday, Oct. 15th

  • 8:30 - 9:30am - 300+ Item Drop Off (by appointment only, click to set your time)
  • 10:00am - 1:00pm - Last Name N-Z Drop Off Drop off is by last name. Please stay within your scheduled time to prevent being turned away at drop off.

Thursday, Oct. 16th

  • 8:30pm - 9:00pm - SECOND Consignor Drop Off.  All items EXCEPT clothing accepted.

Wondering if you can consign?


If it's child or maternity related, and in good condition, it's sellable. Click here for more details on what you can sell. 

Simply create an account online (here are some easy-to-follow visual instructions), enter your descriptions & prices and drop them off a day or two before the event and we sell them for you. You'll receive your check of 60% of the profits from the sale of your items (65% if you help onsite during the sale), less a $13 consignor fee, two weeks post sale! It's that easy!

You can even donate your remaining items to our 501c3 charity partner for a tax write off, or pick them up after the event concludes on Sunday.

  • To qualify for a pass to shop the consignor presale, a minimum of 20 items or $50 in value must be consigned.

Did you know Just Between Friends has a safety and recall specialist on staff? We know how important safety is to you—and it’s important to us, too! All items go through inspection and are double and triple checked by our recall specialist while on the sales floor.


Click here for easy-to-follow visual instructions. Team Members helping onsite, Consignors, first-time, foster or adoptive parents or grandparents, teachers, childcare providers and military families – here’s how to signup to participate/attend a presale:

STEP 1: Click "Log In" here or in the upper right corner

STEP 2: Enter your Email Address and Password. Can't remember? Click the "Forgot Password" link.

STEP 3:  At the "My JBF Profile" page, SIGN UP for the "North Bay Fall/Winter 2014" by clicking on the PINK SIGN UP button on the right. Then choose how you'd like to participate (Consignor, Team Member, First Time Parent, etc.).

STEP 4: Once signed up, the “North Bay Fall/Winter 2014” event will appear on the left under “My Events.”

To Edit/Modify how you’d like to participate, click the GREEN Modify button under “My Events” to update how you're participating (Team Member, First-Time Parent, etc.). The online shift scheduler will be automatically appear once you select “Team Member.”

Click here for some easy-to-follow visual instructions.


Does your business cater to local families? Read on for advertising and exhibiting opportunities.


Sonoma County Fairgrounds, Grace Pavilion, 1350 Bennett Valley Rd, Santa Rosa. Conveniently located just off highways 101 and 12. FREE PARKING!

From the North or South

  • Exit 101 onto Highway 12 Eastbound towards Sonoma
  • Exit Highway 12 at the Downtown exit
  • Grace Pavilion is 500 feet on the right.

Westbound via Highway 12:

  • Take Downtown Santa Rosa exit
  • At second stoplight, turn left onto E St,
  • Turn left at stoplight onto Bennet Valley Rd, Grace Pavilion is 500 feet on the right.

Consignors: for easy consignor drop off and pick up, drive through the gate between Grace Pavilion and the race track. Drop off is at the back of Grace Pavilion.

Shoppers: Please enter through the main front doors, facing Bennett Valley Rd.

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A Peek Inside The North Bay Sale: